- Overview
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Introduction 2 min
- Build your lead qualifying pipeline
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Qualify your leads 7 min
- Build your lead nurture pipeline
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Nurture through events 8 min
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Nurture through email sequencing 5 min
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Nurture through calls 21 min
- Wrap-Up
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Course complete! How did it go?
Automate qualifying and nurturing leads
Build out your pipeline with an effective system for automated lead qualification and nurture.
Welcome to the second instalment of our Complete Guide to Lead Management learning path. With this course you'll learn how to qualify new leads automatically, removing the manual effort usually involved. You will also master different ways to nurture your leads automatically, by building further steps to the pipeline you created in the previous course.
Duration: 3-4 hours
What we'll cover:
- How to qualify leads in an automated sales pipeline
- How to automate lead nurture through events
- How to automate lead nurture through email sequencing
- How to automate lead nurture through calls
Who is this course for? You work in sales or marketing — or you're business owner — and you're looking to implement a custom system that will reduce the time you spend trying to convert leads into customers. You'll use the knowledge gained in this course to build your own tool stack, changing out tools and workflows to best suit your budget and use-case. If you're completely new to Zapier and/or automation, we recommend getting to grips with Zapier basics before taking this course.