- Overview
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Introduction 2 min
- Get up to speed
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About lead generation 2 min
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Automating lead generation 3 min
- Build your automated workflows
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Creating a CRM 3 min
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Automating lead gen using a newsletter 13 min
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Automating lead gen using a blog 15 min
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Automating lead gen using a chatbot 9 min
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Automating lead gen using lead magnets 15 min
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Automating lead gen using social publishing 7 min
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Automating lead gen using ads 5 min
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Automating lead gen using community 8 min
- Wrap-Up
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Course complete! How did it go?
Automating lead generation
Learn how to consistently and automatically generate leads from a variety of sources and send them to a custom-built CRM.
If you want to reduce the time and effort spent generating leads on different platforms and keeping your CRM up to date (and who doesn't?), you need automation. This course will help you harness the power of automation, guiding you through a variety of ways you can generate leads on auto-pilot so you can spend more converting those leads into customers or other priority tasks.
Duration: 3-4 hours
What we'll cover:
- About lead generation
- What it means to automate lead generation
- How to create a CRM to track leads
- Automating lead gen using;
- A newsletter
- A blog
- A chatbot
- Lead magnets
- Social publishing
- Ads
- A community resource library
Who is this course for? You work in sales or marketing — or you're business owner — and you're looking to implement a custom system that will reduce the time you spend trying to convert leads into customers. You'll use the knowledge gained in this course to build your own tool stack, changing out tools and workflows to best suit your budget and use-case. If you're completely new to Zapier and/or automation, we recommend getting to grips with Zapier basics before taking this course.